Getting Right with Google
The basics:
If search engine traffic is an important aspect of your alpaca farm's marketing strategy, it is worthwhile to take some time to get people to link back to your site. You should always list your site on Localharvest and New Farm - Farm Locator and any other local directories that exist in your state or region. See my "directory of directories " to locate other agriculture related directories.
A few more ideas for links: local Chamber of Commerce, farmer's market websites, member/customer blogs, farming associations that you belong to, and local farmer friends websites'. Just send a simple email message to the webmaster of the site to ask for a link.
The great thing about links is that they help you in Google search results, but they also get your farm visibility on related websites that people will click through and find out about your farm and what you offer. This implies perhaps the overriding principle in getting search engine traffic: do right by "human" users -- create links on relevant websites and generate solid content on your website -- and you will get right with Google.
I think for the average local farm that is not worried about capturing a national market for value-added goods, there are a few simple real-world marketing suggestions to get your website noticed by the people that matter:
Of course, all of the suggestions in this article rely on a well-designed website that engages your visitors and customers when they visit. This takes time and commitment that will pay off over months and years. A comfortable balance between content generation on your website and low-tech search engine optimization techniques will lead to a very effective website for your farm. If you can stick with it over the long term, you will have more informed and dedicated customers.
January 03, 2012
